Product Development
Tanggal
30-31 November 2020
02-03 Desember 2020
19-20 Januari 2021
18-19 Februari 2021
01-02 Maret 2021
07-08 April 2021
04-05 Mei 2021
16-17 Juni 2021
28-29 Juli 2021
11-12 Agustus 2021
01-02 September 2021
07-08 Oktober 2021
29-30 November 2021
27-28 Desember 2021
Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian
Manfaat Training :
- Konsep dan prinsip product development
- Memiliki kemampuan management product
- Memahami faktor-faktor pendukung proses pengembangan produk
- Memahami tahapan proses membangun product baru
- Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
- Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya
Materi :
- Introduction
Mengapa anda harus membangun atau mengembangkan produk
Tantangan pengembangan product
Kegagalan Peluncuran Produk Baru.
Persyaratan Kompetensi Professional Dalam Pengenbangan Product - Marketing Strategy& Product Development
Strategic Marketing Management
Market Analysis: Segmentation, Targeting & Positioning
Marketing Mix – 4P
Strategy and planning: Strategy and planning
Market Size, market demand and market share
Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
Value Creation and product feature selection - Strategic Product Development
Concept development and ideas screening
Value based product pricing
Cost model development and product forecasting
Product and business requirements
Feasibility Study
Financial Analysis - Product Development Process
Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
Product readiness testing (technical, commercial and operational)
Product Launch
Product Lifecycle
Product Performance Management & Reporting
Target Peserta :
Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya
Pembicara / Fasilitator :
Daniel Saputro, MM., MBA.
Henry Pradipta, SE., MM. (Alternatif Trainer)
Training Online 6 Jam Pelatihan
Rp. 2.500.000/peserta
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang
Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Biaya Investasi Private/ Orang (1 orang FIX Running)
Rp. 12.000.000
Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Kelas Umum/ Orang (FIX Running Min 6 Peserta)
Rp. 8.000.000