Product Development

Product Development

Tanggal
30-31 November 2020
02-03 Desember 2020

19-20 Januari 2021
18-19 Februari 2021
01-02 Maret 2021
07-08 April 2021
04-05 Mei 2021
16-17 Juni 2021
28-29 Juli 2021
11-12 Agustus 2021
01-02 September 2021
07-08 Oktober 2021
29-30 November 2021
27-28 Desember 2021

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Manfaat Training :

  1. Konsep dan prinsip product development
  2. Memiliki kemampuan management product
  3. Memahami faktor-faktor pendukung proses pengembangan produk
  4. Memahami tahapan proses membangun product baru
  5. Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
  6. Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

  1. Introduction
    Mengapa anda harus membangun atau mengembangkan produk
    Tantangan pengembangan product
    Kegagalan Peluncuran Produk Baru.
    Persyaratan Kompetensi Professional Dalam Pengenbangan Product
  2. Marketing Strategy& Product Development
    Strategic Marketing Management
    Market Analysis: Segmentation, Targeting & Positioning
    Marketing Mix – 4P
    Strategy and planning: Strategy and planning
    Market Size, market demand and market share
    Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
    Value Creation and product feature selection
  3. Strategic Product Development
    Concept development and ideas screening
    Value based product pricing
    Cost model development and product forecasting
    Product and business requirements
    Feasibility Study
    Financial Analysis
  4. Product Development Process
    Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
    Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
    Product readiness testing (technical, commercial and operational)
    Product Launch
    Product Lifecycle
    Product Performance Management & Reporting

Target Peserta :
Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :
Daniel Saputro, MM., MBA.
Henry Pradipta, SE., MM. (Alternatif Trainer)

Training Online 6 Jam Pelatihan
Rp. 2.500.000/peserta

Fee Training (Jakarta):
Rp. 5.950.000,-/ orang

Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Biaya Investasi Private/ Orang (1 orang FIX Running)
Rp. 12.000.000

Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Kelas Umum/ Orang (FIX Running Min 6 Peserta)
Rp. 8.000.000